Joule foods

I rebranded Joule, a company specializing in healthy food. Inspired by the concept of seeds as the foundation of healthy eating, I created a logo that incorporates a seed-like icon into the typography. The repetition of the letter “O” symbolizes energy. The color palette was carefully chosen to reflect the brand’s target audience, conveying warmth, sincerity, and a touch of luxury. While this design is currently not in public use due to strategic reasons, it was a collaborative effort with Sina Pakdel, who served as art director and implementation manager.